A uShine technologies Co.
Call us: 623.688.3741


Attract and Nurture Potential Customers with These 5 Simple Steps

  • By Jesse Dean Clark
  • 22 Feb, 2015
How do I get traffic to my website? How can I get visitors to leave to their email when visiting my website? How can I communicate with this visitor who just left their email on my website? How can I organize my clients and keep track of emails, opportunities, projects, notes, and files? If you have […] The post Attract and Nurture Potential Customers with These 5 Simple Steps appeared first on uShine technologies.
How can I get visitors to leave to their email when visiting my website?
How can I communicate with this visitor who just left their email on my website?
How can I organize my clients and keep track of emails, opportunities, projects, notes, and files?
If you have ever asked yourself any of these questions, then read on. It can be overwhelming and frustrating when you cannot seem to keep up with your competition and cannot seem to get visitors to your site. Well you are not alone.  I have provided 5 simple steps to help you get started on the road to success.
1. Responsive Website:You need a website that accommodates visitors on all devices. Your website may look okay on a desktop site, but when a visitor comes to your website from a mobile device or tablet, they may not be able to read your menu, see your picture, or read or navigate very easily.  According to Search Engine Land ( http://selnd.com/1uJLhtf  ), Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience.

Check out Google’s Free #mobilefriendlytest to see if your site passes….
Click To Tweet

2. Add Content:Once you have a website up and running, you need to add unique content that makes your company stand out from the rest. Think about how your company is different. What products or services do you offer that differ from your competition and capitalize on this.  You can write this content yourself or seek out a content writer. Google and other search engines are always changing their algorithms on indexing and SEO.  I would get with a SEO expert who follows the latest trends and can help you correctly optimize your content. A SEO expert can also help you decide the keywords to write your content around. After your site is filled with content and optimized correctly, Google and other search engines will begin indexing your site which in will return increase your rankings in Google Searches.
3.   Offer Something Unique:Now that your website is picking up traffic and visitors are coming to your site, you need to offer something that will make them want them to leave their email. If you can offer weekly updates, coupons, discounts, or a free download, your opt-ins will increase. In order to capture emails on your site, you need to add an opt-in form that will capture and store all of you emails. You can check out my FREE eBook for free form builders. 
4. Consider a CRM (Customer Relationionship Management): Once you have captured their email, you need to track and organize these new leads. There are several programs out there that offer a free version up to so many users for this.  I like to use Insightly   as my CRM. A CRM will organize your contacts, leads, projects, tasks, and emails in one central location.
5. Nurture Your Potential Customers:It is important to communicate with your new visitor opt-ins. Depending on what information your captured from your visitor will depend on how you can communicate with them. If you only captured their email, you can use e-newsletters. If you captured an address, you could send out fliers.
What do I send these to potential customers? If you offered coupons or discounts to get their email, make sure you are sending them coupons and discounts. Staying in front of these potential customers will gain their trust and when they are ready for your services, you will be at the top of their list.
Bonus: How can I tie all of these programs together? Zappier  allows you to sync, link, and allow all your online programs to talk to each other.
uShine has been working with small businesses and organizations for many years and has teamed up with experts in various fields in order to offer the best services for it’s customers. Below you can contact me directly for any questions or check out my FREE eBook for dozens of free online resources.
 

Tech Tips and Business Trends

By Jesse Clark 07 Oct, 2017
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By Jesse Dean Clark 07 Dec, 2015
According (McKinsey & Company), email is 40x more successful at acquiring new clients than either Facebook and Twitter. This means a lot of people are seeing your emails so why not customize your email signature to market your business by adding your social media accounts, news, coupons, product specials and more… Connect all of your apps and social […] The post Customize Your Email Signature appeared first on uShine technologies.
By Jesse Dean Clark 01 Dec, 2015
If your a blog writer, email marketer or content writer, you need this. Copy and paste any title into this website to receive instant feedback. http://capitalizemytitle.com/ Title Capitalization Rules Use these rules to properly capitalize your titles. More rules for title capitalization can be found here. Capitalize the first and the last word. Capitalize nouns, […] The post Capitalize My Title appeared first on uShine technologies.
By Jesse Dean Clark 24 Nov, 2015
There are 255 million monthly active Twitter users There are 100 million daily active Twitter users There are 52.7 million Twitter users in the US You can see that getting involved with Twitter can get you noticed, and give you a large chance to improve your online presence.  Everyone has heard of Twitter but some […] The post Learn Twitter in 3 Easy Steps appeared first on uShine technologies.
By Jesse Dean Clark 17 Nov, 2015
“More than 6 million people use MailChimp to create, send, and track email newsletters” – #MailChimp If your reading this email, then you are experiencing MailChimp first hand. You have probably heard of iContact, Constant Contact, or even other email programs that probably offer the same features as MailChimp.  So why does uShine use this awesome […] The post How Do You Communicate with Your Customers? appeared first on uShine technologies.
By Jesse Dean Clark 10 Nov, 2015
LastPass – The Last Password You Have To Remember – You can get it free here: https://lastpass.com What can a password manager do for you? LastPass allows you to access websites you frequent without having to remember or look up your passwords every time you use the site. You can download LastPass to all of your […] The post The Last Password You Have To Remember appeared first on uShine technologies.
By Jesse Dean Clark 22 Feb, 2015
How do I get traffic to my website? How can I get visitors to leave to their email when visiting my website? How can I communicate with this visitor who just left their email on my website? How can I organize my clients and keep track of emails, opportunities, projects, notes, and files? If you have […] The post Attract and Nurture Potential Customers with These 5 Simple Steps appeared first on uShine technologies.
By Jesse Dean Clark 07 Oct, 2014
If the answer is no, then you might want to consider the following.  There are a lot of computer geniuses out there and unfortunately, a lot of them cannot be trusted. They can hack into your website at any time and destroy your information including your entire website. Consider the following 3 steps to help […] The post Consider These 3 Steps to Secure Your Website from Hackers appeared first on uShine technologies.
By Jesse Dean Clark 26 Sep, 2014
Check out this form. Yes it’s free and it can do so much. It’s called JotForm. You can even embed it right into your website, sync with your mail lists and more. The post JotForm – the Best Way to Capture Leads for Your Business appeared first on uShine technologies.
By Jesse Dean Clark 19 Aug, 2014
Need images but not sure if your violating copyright? Check out the video below. The post Your Website and Marketing Images Might Get You in Trouble appeared first on uShine technologies.
More Posts
Share by: