Create Landing Pages that Convert Leads to Sales with Ease

Website design for nonprofits is something to get pumped up for. Even if most organizations don’t think about this website design detail very often, they’re crucial to your success. In reality, a landing page is perhaps the essential tool for any website and online strategy. A great one inspires people to do something, such as take action on an issue or cause you are passionate about!

Let’s go through the “who, what, and whys” website design for nonprofits and understand why they’re so important.

Why Is It Essential?

Three words: return on investment. Website design that leads to landing pages is not just about visibility; it’s about converting those leads to sales. Even if a million visitors visit your website in a month or even a day, if only one of those people does something, that's not good for business.

Remember that landing pages for nonprofits are about getting visitors to do what they came to or you want them to do—give money, register for an event, sign up to volunteer, or some other action!

What Is It?

Let’s clarify something before moving forward: a landing page is a page on your website where the end-user enters your website. However, people don’t always land on the home page, even with good website design. It’s better if they didn’t since landing pages typically get people closer to what they’re looking for.

Where Is It?

Online traffic should always be directed to the specific pages that get people where they or you want to be—doing something about your causes. Don’t make users take the long route. 

For instance, if someone clicks on a blog post that you promoted on Twitter or Facebook, they should land on the page where your blog is! A great website design should lead them to the page in question, not anywhere else!

Who Is It For?

You, your donors, your volunteers, your constituents—anyone who wants to find the valuable content on your website. When someone searches for content related to your cause, the goal is to take that user directly from search results to the related page.

Contrary to popular belief, your home page is not the main entry point to your site. Let landing pages do the heavy lifting in getting users right where they want.

When Do They Go There?

When they’re ready to do something, such as donate, find details, join your newsletter, volunteer, etc.! If they want to connect with your establishment, your customers should be directed to a page that allows them to do just that!

How Do You Make It Happen?

While this can be another blog post (stay tuned), prioritization is the most critical aspect of any landing page. Every landing page on your website should focus on just one thing. Far too many people attempt to create landing pages for nonprofits that include everything, rendering them ineffective and scattered.

Focus on excellent website design, be concise, and make it easy for your visitors to connect with you. The easier it is for users to take action, the more conversions you’ll see, and the more effective your website will be for everyone involved.

Conclusion

Want to make web pages that increase conversions for a non-profit? Contact Easy-Click Web Design right now! We provide website design in Phoenix that helps small businesses. Book your free call with us today!