Google Ad Grants are a great opportunity for nonprofits to develop an online presence. With up to $10,000 a month in free AdWords advertising, qualified nonprofits can get their message to potential donors, volunteers, and other stakeholders. 

Unfortunately, many nonprofits don’t take full advantage of this program and are unaware of the key benefits they can gain. To help more organizations benefit from Google Ad Grants, in this article, we will outline the top five things you didn’t know about Google Ad Grants and how a Google Ads specialist can help.

1. You Don’t Have to Be Approved for the Other Google for Non-profits Products

Google for Non-Profits offers multiple products to help support not-for-profit organizations, such as G Suite and YouTube for Non-Profits, which have an application and qualification process. Thankfully, Google Ad Grants do not have the same stringent requirements and are open to all eligible organizations.

2. You Will Receive Google Ads Expertise

Google will provide advice and knowledge on how to make the most of your campaigns. Furthermore, you can apply for Google Ads agency support from one of the many partner agencies that Google has partnered with. This is one of the biggest benefits of Ad Grants and means you can get help creating campaigns and ensuring you maximize your reach.

3. You Can Apply Whenever You’re Ready

If you’re interested in the Google Ad Grant but don’t have the bandwidth to apply just yet, we have great news: there are no deadlines! The Google Ad Grants team reviews applications on a rolling basis, so you can apply whenever you’re prepared.

The Google Ad Grants team does not have any deadlines when it comes to applications. You can apply whenever you are ready; the team will review your application when they can.

Once you start the application process, you can move through it at your own pace. If you need to pause for any reason, you can pick up where you left off whenever you’re ready.

4. You Can Use It to Increase Awareness of Your Cause

The Ad Grants program isn’t just about donations or generating leads - you can use it to increase awareness of your cause organically. You can create campaigns to target certain keywords or raise awareness of certain campaigns, all at no cost to you.

5. The Application Timeline Varies

Depending on your prerequisites, the amount of time it takes to complete the two-part application can vary from a couple of weeks to several months.

The duration it takes to fill out the two-stage application process will be contingent upon the existing qualifications one possesses. It may require anywhere from a few weeks to several months to accomplish.

Bringing in a Google Ads Specialist

A Google Ads Specialist can help non-profits make the most of this powerful tool. A specialist can help non-profits to create effective campaigns, optimize their ads, and track the success of their campaigns. These specialists can also advise non-profits on how to utilize the tool better to get the most out of their budget and maximize the return on their investment.

Conclusion

Google Ad Grants can be a powerful tool for nonprofits that want to increase their online presence. However, the key to making the most of this program is understanding all the rules and guidelines and properly optimizing your campaigns. A Google Ads specialist can help you navigate the complexities of the program and maximize your Ad Grants results.



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