Does Your Website Need a Redesign? 5 Factors to Consider

Websites are the online face of your business, so it makes sense to keep the content fresh, up-to-date, easy to navigate, and attractive to your visitors. Changing the site involves a huge effort and cost and is often a highly politicized process. Everybody is worried that the new site won't be as good as the old one, will be worse than the competition's sites, will be like an existing competitor's site, and so on.

Unfortunately, the digital world moves at a pace that will require you to redesign eventually. For this reason, you shouldn’t be afraid to innovate. If you don’t know the best time for it, look for these factors to give you a heads up:

1. Your Website Inconsistent with Your Brand

The design of your website is the online manifestation of your brand and will influence the impression of your company in the eyes of your visitors. If the design of your website is not consistent with your branding, there will be a massive disconnect with your advertising and marketing campaigns. For your website to be successful, make sure it's coordinated with your overall branding to leave better impressions on your page's visitors.

2. Your Website Looks Outdated

It's also important to make sure you keep up with the times. The longer your site looks outdated, the more your audience will be inclined to think your business is outdated too. Remember that people are naturally drawn to sites that are visually appealing and easy to interact with. If your site requires extra work on the part of your visitor and looks tired and old, then it's time to redo it.

3. Your Website is Not Mobile Friendly

Gallery links, extraneous elements and sidebars, overly flashy graphics, links and buttons that are too small, slow loading, and videos that don't play - all these are problems that can turn a mobile visitor off your website. Your website needs to be mobile-friendly because it's estimated that more than fifty percent of web traffic comes from mobile users. Your website needs to be optimized for mobile, so you'll have more opportunities to reach people.

4. Your Website's User Experience is Horrible

Google places a lot of emphasis on site speed and user experience. Your site will rank better in Google's search results if it's fast, easy to use, and provides a positive user experience. You'll also see fewer bounces and more long-term traffic to your site if your website's user experience is good. However, if your website's UX is poor, you can expect to lose traffic and sales as a result.

5. Your Website Continually Gets Negative Reviews

Reviews from your customers play a big role in the Google ranking of your website. When you have a feedback page on your website, encourage your visitors to leave reviews to determine how they view your service. Receiving consistent and frequent negative reviews can be a signal that something on your website is not working: poor navigation, unclear information, SEO issues, problems with payments, and more. If you receive a lot of negative reviews, it's time to look into improving your website.

Conclusion

These are just some of the reasons to rethink your website. When it's due for a redesign, think about ways to improve usability, increase user satisfaction and drive more visitors to your site. A new website design done right will help you accomplish your business goals and boost your revenue.

Streamline your website’s redesign with the help of our web designers in Arizona. We offer affordable and customized online solutions for your business backed by marketing research, so you know it’ll be effective! Get started today, and we’ll help you solve your web problems!